THE ICE ST.MORITZ

BRIEF

The I.C.E. St. Moritz was born to bring classic cars onto the frozen lake of St. Moritz and celebrate them in an extraordinary setting. Over the years, this concept has evolved into one of the most prestigious concours of elegance in the world where automotive history, passion, and breathtaking Alpine scenery come together in a truly unique experience.

For this year’s edition, The Glass Media flew to St. Moritz to produce dedicated content for our partner @carcapital. From capturing the atmosphere of the event to showcasing timeless cars against the stunning ice backdrop, our goal was to create engaging visuals that reflect both the spirit of the I.C.E. and the identity of our partner.